3.2x
cart recovery rate
67%
faster order confirmation
44%
higher repeat purchase rate
Goals
- Recover abandoned cart revenue that email follow-ups were failing to capture
- Speed up order confirmations and reduce manual processing by the team
- Build a post-purchase loyalty loop to increase repeat buying
Solutions
- WhatsApp cart abandonment flows triggered 30 minutes and 24 hours after drop-off
- AI order confirmation agent to handle status queries without human input
- Post-delivery review request and loyalty offer broadcast sequences
Velora Studio is a direct-to-consumer fashion label based in Kuala Lumpur, selling seasonal collections through Instagram, TikTok Shop, and their own website. Their customer base skews 18–32 and almost entirely engages through mobile.
As order volume grew, the team found that email follow-ups were underperforming. Abandoned carts were piling up and the support inbox was full of order status questions that consumed hours each day.
The problem: visibility and control gap across conversations
Cart abandonment emails had an open rate below 12%, and the team had no WhatsApp recovery flow in place. Customers who didn't complete checkout were simply lost.
Order confirmation required manual replies from the team, which meant delays during peak drops. Buyers would message asking for updates, adding further load to a small support team.
The XploreByte solution
WhatsApp cart recovery flows
XploreByte triggered automated WhatsApp messages 30 minutes after a cart was abandoned, including the product image, name, and a direct checkout link.
A second nudge was sent at 24 hours for carts still uncompleted, this time including a limited-stock alert where applicable.
AI order confirmation agent
An AI agent handled all inbound order status queries, pulling live data and responding instantly without human involvement.
This freed the support team from repetitive queries and eliminated the post-launch inbox surge the team previously dreaded.
Post-purchase loyalty loop
Seven days after delivery confirmation, customers received an automated review request followed by an exclusive next-purchase offer.
Repeat customers were segmented into a VIP broadcast list receiving early access to new collections.
“We didn't realize how much money we were leaving on the table until abandoned cart messages started pulling buyers back the same day. It was the highest-ROI thing we did all year.”
Farah Hanim, Founder & CEO, Velora Studio
The results
- Cart recovery rate increased 3.2x compared to previous email-only approach
- Order confirmation time reduced by 67% with zero additional headcount
- Repeat purchase rate grew 44% within the first quarter of running loyalty sequences
Want to achieve similar results for your business? Contact us for a free consultation.
